The most innovative technology in TV In contrast to LED TV technology that uses backlights, LG OLED screens pack self-lighting pixels which means they work independently to emit their own light

Ultimate picture technology Rather than using a backlight, OLED TVs feature self-illuminating pixels This SELF-LIT technology means that you get 100% colour fidelity, infinite contrast with the deepest depth and stunning detail.

Ultimate picture technology Rather than using a backlight, OLED TVs feature self-illuminating pixels This SELF-LIT technology means that you get 100% colour fidelity, infinite contrast with the deepest depth and stunning detail.

Ultimate picture technology Rather than using a backlight, OLED TVs feature self-illuminating pixels This SELF-LIT technology means that you get 100% colour fidelity, infinite contrast with the deepest depth and stunning detail.

The 2nd generation α9 Processor has been upgraded with a deep learning AI algorithm, which optimises picture and sound depending on the type and quality of content, so you always enjoy a breathtaking experience Live in wonder with New Intelligence

The 2nd generation α9 Processor has been upgraded with a deep learning AI algorithm, which optimises picture and sound depending on the type and quality of content, so you always enjoy a breathtaking experience Live in wonder with New Intelligence

Ultimate picture technology Rather than using a backlight, OLED TVs feature self-illuminating pixels This SELF-LIT technology means that you get 100% colour fidelity, infinite contrast with the deepest depth and stunning detail.

Widely regarded as one of the finest screen technologies, OLED sets the standard for contrast and black levels that’s hard to beat. Sony have the award-winning BRAVIA OLED technology This means you get all the OLED benefits, but now in a TV that fits your room.

Ultimate picture technology Rather than using a backlight, OLED TVs feature self-illuminating pixels This SELF-LIT technology means that you get 100% colour fidelity, infinite contrast with the deepest depth and stunning detail.