| Ultimate picture technology |
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| Rather than using a backlight, OLED TVs feature self-illuminating pixels |
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| This SELF-LIT technology means that you get 100% colour fidelity, infinite contrast with the deepest depth and stunning detail. |
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| Ultimate detail - Dolby Vision IQ |
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| For ultimate detail, in all environments, this LG OLED features Dolby Vision IQ |
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| Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. |
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| This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is |
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| Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit. |
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| HDR made better, with HDR10 Pro |
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| LG’s powerful processing also helps in getting the very best from HDR10 material |
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| Whether watching movies or gaming with HDR10 games, HDR10 Pro intensifies the regular HDR experience |
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| HDR10 Pro automatically adjusts the brightness, enhancing colour and detail for a more vivid picture. |
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