• RGB Direct
  • 31 The Broadway, Woodford, IG8 0HQ
  • |
  • RGB Direct
  • 543-549 High Road , Ilford, Essex IG1 1TZ
RGB Direct

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RGB Direct

About AEG

A Global Brand

We exist to redefine what you expect from your household appliances, which is why we want to challenge the boundaries of everyday life. Since our start in Berlin in 1887, we've never settled for good enough and we don't think you should have to either. We believe in responsible innovations that stand out today and help build a better tomorrow. CHALLENGE THE EXPECTED. Our innovative spirit can be traced back to our birthplace. A dynamic city full of different cultures, dreams, and ideas. Not to mention its architecture, creativity, and the sophisticated cool and edginess of its people. This is where our AEG spirit comes from. And it guides us in everything we do. Because by looking ahead to the future, we also celebrate our past. We lead by challenging convention and creating innovations that go beyond what you expect from home appliances. With innovations such as ProSteam® technology that help keep your clothes fresh with 96% less water, we want to push the boundaries of what is achievable, creating smart solutions engineered to respond to how you live. And we always match sustainability with beauty and unparalleled performance, so you don't have to compromise. We are relentless in developing better sustainable solutions, so you never have to compromise. We push for change through creating innovations that minimize environmental impact and enable new, more sustainable behavior. Because when we create responsible, built-to-last solutions, we also allow everyone who chooses AEG to make smarter choices for the environment. Your home is more than a stage. It's a place you feel proud of and want to keep healthy, clean, and comfortable. From our AX9 Air Cleaner, that ensures you always arrive home to a healthy indoor environment, to our unique triangular RX9.2 Robot Vacuum, that works tirelessly in the background to clean your floors with precision. Our solutions don't just aim to outperform your expectations – they also fit beautifully into your life. Because as much as we emphasize clean living, we don't compromise on design or sustainability. Enjoy clean air throughout your home with an air purifier. Our air cleaners are designed to continuously measure indoor air quality levels, and intelligently respond to changes in air quality, filtering impurities for a healthier home environment. Multi-stage filtration means they expertly clean dust, allergens, bacteria and pollutants from your air. Our mission is to be the preferred partner for your project, providing you with best-in-class, innovative solutions and services. We succeed by offering strong global brands and dedicated teams of experts with local market and cultural understanding. Our track record shows that Electrolux Group has a long history in being a leading supplier to the project business in many markets across the globe.

About AEG

We thrive upon innovations that give you the ultimate feeling of mastery in your cooking, home and laundry care. We see your needs of today - and foresee the ones of tomorrow - so you can achieve results that don't just meet your standards, but exceed them. We are AEG. And together with you, we are always an idea ahead.


AEG is relentless in its pursuit of always being an idea ahead. In 2017 we are celebrating 130 years of bringing innovation into your home. Merging intelligent technology with responsive design by following the vision and design philosophy of AEG's Peter Behrens – perfection in form and function. We will continue innovating and are committed to carrying our legacy into the future.


A revolutionary new approach to caring for your wardrobe favourites is here. AEG's innovative blend of consumer insight and science is transforming laundry to an experience beyond cleaning. At last, you can have confidence to care for even your most delicate garments, with technology that truly protects fibres, colours and textures.

Each washing machine and tumble dryer series benefits from its own, unique technology. As you move up the series, each machine offers a step up in the level of fabric care it provides. For the very best results, we recommend pairing your washing machine with its matching tumble dryer. A winning partnership guaranteed to transform your clothing care at home.


Wash your most prized glassware in your dishwasher with confidence. Designed to hold 8 glasses, our award-winning Glass Basket uses soft and flexible grips to secure the stems during the cycle. Adjustable for use with different sized glasses, the basket fits perfectly in the bottom of your dishwasher. So you can enjoy crystal clear glasses whenever you like, knowing they're safe in the hands of your dishwasher.