• RGB Direct
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  • RGB Direct
  • 543-549 High Road , Ilford, Essex IG1 1TZ
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About Smeg

A Global Brand

Internationally headquartered in the Northern Italian town of Guastalla, near Reggio Emilia, Smeg has an extensive network of subsidiaries and offices around the world. Passionately family-owned and run for three generations, Smeg operates across three key divisions. Well known domestically for home appliances, the company also operates in professional business sectors such as the foodservice, catering and hospitality industry Smeg Foodservice and in the laboratory, dental and medical equipment sector Smeg Instruments. Smeg's certified laboratories develop appliances designed to respond to the demands of contemporary living, drawing upon extensive experience and advanced technology. Essential product qualities such as durability, safety, flexibility, usability, energy consumption and attractiveness are pivotal aspects of the rigorous design and testing processes appliances go through. Style, for Smeg, is a distinct concept: it is the way a product communicates with its surroundings and how we as users interact with it. Attention to design and even the finest of details has always been the hallmark of Smeg; it helps bring our products to life our products alongside the homes they are installed into. At Smeg, true to our Italian upbringing, we believe the kitchen is very much the heart of the home; a place where family & friends congregate and enjoy good food. Taking center stage, Smeg appliances play an integral role, often stand-out focal points in the kitchen. What makes us different is the longstanding partnerships we develop with internationally renowned architects and designers, developing new aesthetics not imagined before. 'Know-how', 'creativity' and 'style' are three qualities that define Smeg's identity and characterize the company's commitment to bringing everyday objects to life. Smeg's is an expression of its Italian origins and the company's passion for products which reflect defining characteristics of Italian design: originality and product quality. Smeg's extensive range of appliances, from built-in ovens & hobs through to dishwashers, cookers and fridges are all designed with performance and attention to detail in mind. Smeg's Dolce & Gabbana small appliances feature unmistakable designs and symbols associated with Sicily, the home of Domenico Dolce and Stefano Gabbana, and more generally with Italy and its cuisine.

About Smeg

A Global Brand

Smeg is an Italian home appliance manufacturer based in Guastalla, near Reggio Emilia in the north of the country. Smeg has subsidiaries worldwide, overseas offices and an extensive sales network.

For over 65 years now, Smeg appliances have come to be seen as tasteful and elegant solutions to the demands of contemporary living as a result of the company's partnerships with world famous architects.

Not only does Smeg have a unique profile in terms of domestic appliances, it is also renowned in professional business sectors. The Foodservice and Instruments divisions specialise in the area of large-scale restaurant/catering appliances and electro-medical instruments respectively.

The Smeg Group, thanks to a corporate culture which dictates that maximum emphasis be placed on product quality, technology and design, is consequently known all over the globe as one of the key representatives of "Made in Italy" standards


Smeg and Planning

The kitchen is the materialisation of all planning and design considerations: the need for top performance, an evaluation of needs and functions, aesthetics and environmental concerns.

Smeg's certified laboratories therefore strive to develop solutions that respond to the demands of contemporary living, drawing on all of the company's experience and the most advanced technology. Essential qualities such as durability, safety, flexibility and attractiveness can be seen in all Smeg products. The stringent testing that is repeatedly carried out during the production process is proof that Smeg is 100% committed to ensuring 100% reliability.

Moreover, Smeg is fully in tune with the needs of appliance users: all of its products are easy to use and manage resources very intelligently thanks to cutting-edge interfaces and various programming solutions.

Italian Style

The excellence of Italian Design and a passion for the home

Know-how, creativity and style: these are the qualities that spring from Smeg's Italian identity and characterise the company's commitment to bringing everyday objects to life.

Of course, aesthetic reasons aside, Smeg's identity is an expression of its actual Italian origins and the fact that the company is passionate about what it does. Smeg aims to and identify and reflect the defining characteristics of Italian design, such as inventive elegance, originality and product quality.

Smeg appliances are thus snapshots of Italian style, from the retro 50s refrigerators to steel-only cookers, and are able to shape trends and tastes and establish a rapport with the user that goes beyond mere practical concerns. With this philosophy in mind, the firm has embarked on projects with leading designers and architects and internal development programmes which assess current tastes and market trends.

Green Policies

Environmental sustainability: A priority

Smeg has been adopting policies for some years now which target the ongoing improvement of company values in terms of environmental sustainability.

In fact, Smeg HQ has become the symbol of this green approach.The company's commitment to the environment consists of a particular focus on the ecological aspects of designing and manufacturing domestic appliances. The idea is to ensure maximum performance while keeping energy consumption to a minimum.