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About SONY
A Global Brand
In 1946, Masaru Ibuka, Akio Morita and more than twenty others established the Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation). This was where Sony started. Cherishing the spirit of challenge to "do what has never been done before," Sony has created innovative products, while expanding its business by entering many different fields, including semiconductors, financial services, movies, music, and games. It's now grown into a global corporate group that spans across a variety of industries. At Sony, we believe that the value of diversity lies in the unique thinking of each individual. We aim to be an organization where people with different religions, beliefs, disabilities, sexual orientations, values, and working styles coexist and respect each other. By having the different sensibilities of diverse people mix with each other, we create new innovation. People, society, and the Earth must be healthy in order for people to be connected by emotion. We believe that it's our social responsibility to contribute to the development of a sustainable society. To achieve this, we're continuing our work across all businesses toward sustainability to create social and economic value from a long-term perspective.
Pictures and sound in perfect harmonyBe in the moment with true-to-life pictures and acoustics to match. Beautifully detailed images combine with
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A whole new multi-dimension in soundWith Acoustic Surface Audio+™ and TV center speaker mode, sound comes directly from the centre of the screen |
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Not just 4K, this is Sony 4KUnique to Sony, 4K X-Reality PRO picture processing upscales every pixel for remarkable clarity.
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Incredible contrastBy precisely balancing the light output across the screen, dimming some areas and boosting others, Frame by frame, brightness and contrast is adjusted so you get deeper blacks, brighter peaks and all the tonal detail in between.
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Light where it's needed most4K Processor X1Brightness continually adapts to on-screen action - so the sun moves across the pitch, you'll still see every move and shot clearly. |
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Amazingly bright, incredibly slim
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Closer than ever to real world colours
Unique to Sony, a TRILUMINOS Display enriches your viewing experience with wider |
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True colours, expertly revealedTVs with a TRILUMINOS Display can show a wider range of colours than most other TVs. |
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