• RGB Direct
  • 31 The Broadway, Woodford, IG8 0HQ
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  • RGB Direct
  • 543-549 High Road , Ilford, Essex IG1 1TZ
RGB Direct

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RGB Direct

About SONY

A Global Brand

In 1946, Masaru Ibuka, Akio Morita and more than twenty others established the Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation). This was where Sony started. Cherishing the spirit of challenge to "do what has never been done before," Sony has created innovative products, while expanding its business by entering many different fields, including semiconductors, financial services, movies, music, and games. It's now grown into a global corporate group that spans across a variety of industries. At Sony, we believe that the value of diversity lies in the unique thinking of each individual. We aim to be an organization where people with different religions, beliefs, disabilities, sexual orientations, values, and working styles coexist and respect each other. By having the different sensibilities of diverse people mix with each other, we create new innovation. People, society, and the Earth must be healthy in order for people to be connected by emotion. We believe that it's our social responsibility to contribute to the development of a sustainable society. To achieve this, we're continuing our work across all businesses toward sustainability to create social and economic value from a long-term perspective.

Pictures and sound in perfect harmony

Be in the moment with true-to-life pictures and acoustics to match. Beautifully detailed images combine with
our Sound-from-Picture Reality™ for a captivating audio-visual performance.


A whole new multi-dimension in sound

With Acoustic Surface Audio+™ and TV center speaker mode, sound comes directly from the centre of the screen
with actuators behind the TV vibrating to create acoustics that move with the picture. In addition, two
subwoofers provide powerful bass and a spatial effect that allows sound to travel from one side of the room to the other.



Not just 4K, this is Sony 4K

Unique to Sony, 4K X-Reality PRO picture processing upscales every pixel for remarkable clarity.
Pixels across multiple frames are analysed and images sharpened and refined in real time.
See the detail appear in faces and skin tones.


Incredible contrast

By precisely balancing the light output across the screen, dimming some areas and boosting others,
X-tended Dynamic Range PRO reveals a brightness range 3x that of a conventional LED-backlit TV.

Frame by frame, brightness and contrast is adjusted so you get deeper blacks, brighter peaks and all the tonal detail in between.

Light where it's needed most

4K Processor X1

Brightness continually adapts to on-screen action - so the sun moves across the pitch, you'll still see every move and shot clearly.

Amazingly bright, incredibly slim

Slim Backlight Drive

Our innovative Slim Backlight Drive1 cleverly guides light to where it's needed most on screen.
You'll enjoy the best of both worlds - exceptional picture quality in an ultra slim TV.

Closer than ever to real world colours

Unique to Sony, a TRILUMINOS Display enriches your viewing experience with wider
palette of colours and more natural shades and hues.

True colours, expertly revealed

TVs with a TRILUMINOS Display can show a wider range of colours than most other TVs.
They selectively map colours from a wider palette to ensure subtle shades are clear
and are never oversaturated. The result is a vivid, true-to-life picture full of rich,
natural colours with realistic shades and hues.