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- SONY 77 Inch OLED
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- SONY K77XR80PU
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£3999.00
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Sony K77XR80PU 77 4K OLED TV Sleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the T
Available Offers
5 Year Warranty
Warranty Info
1 Year Manufacturer Warranty Inc.
Extend Your Warranty
5 year Retra Smartcare Gold Plan for your product (accidental damage cover)
£289.42
£289.42
3 year Retra Smartcare Gold Plan for your product
(accidental damage cover)
£149.16
£149.16
- Sony K77XR80PU 77 4K OLED TV
- Sleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the T
- Becomes part of your room. With our slim bezel, a thin profile and side edges coloured and treated to blend with walls, this TV is a natural for wall mounting.
- Designed with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre
- Cleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish.
- Absolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller
- No unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.
- Watching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever youre watching.
- Dive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully
- No more muffled voices. Our new Voice Zoom 3™ recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear.
- Its nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home
- Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu
- Also known as 77XR80PU , K77XR80 , XR80
| Make | Sony |
| Colour | Black |
| Screen Size (Inches) | 77 |
| Screen Resolution | 3840 x 2160 |
| Screen Technology | QLED |
| HDR Format | HDR10,HLG,Dolby Vision |
| Webcam | No |
| Electronic Program Guide | Yes |
| Operating System | |
| Energy Rating | E |
| Wireless LAN | Yes |
| Power Consumption | 0.5W |
| Standard Refresh Rate | 100Hz |
| Smart TV | Yes |
| HDMI Ports | 4 |
| USB Ports | 2 |
| Wi-Fi | Yes |
| Ethernet | Yes |
| Bluetooth | Yes |
| Headphone | No |
| Weight With Stand (Kg) | 34 kg |
| Weight Without Stand (Kg) | 44 kg |
| Dimensions with Stand (H x W x D) | 111.5 x 191.2 x 19.1 cm |
| Dimensions without Stand (H x W x D) | 101.2 x 171.3 x 40.5 cm |
Buy Now Pay November 2025
Pay an initial 10% Deposit of £283.80. A £29 settlement fee is payable at the time of final payment. With the low cost early repayment option - the interest will be waived if you pay the loan off in full within the 12 month period .Alternatively after holiday period (12 months), Pay £99.41 per month for 48 months typical 24.9% APR to settle the balance of £2554.20
Finance available at checkout
(For selected online purchases over \A3220 only)
Click here for T&C and more informationInterest Bearing Credit Finance 36 Months
Pay an initial 10 % Deposit of £283.80. Pay £92.71 per month for 36 months typical 19.9% APR to settle the balance of £2554.20
Finance available at checkout
(For selected online purchases over \A3220 only)
Click here for T&C and more information
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At RGB Direct, we continually monitor our prices to keep ahead of our competitors. This takes time due to prices changing constantly and it is therefore impractical for us to always offer the best prices.
However, if you find the same product cheaper, supplied by a UK authorised dealer, brand new, boxed and in stock, we will endeavour to match or beat their price prior to purchase. This excludes any grey imports and online only retailers. Unfortunately we're unable to offer price matching for products purchased on finance or if you've used a discount code.
Buy now pay later
Finance available at checkout
(For selected online purchases over £220 only)
Click here for T&C and more information
Finance available at checkout
(For selected online purchases over £220 only)
Click here for T&C and more informationDelivery and Installation
RGB offers a range of fast and efficient Delivery options within the UK depending on the product you're buying. We provide a friendly, reliable and personal service to almost every postcode, every day.
We will only deliver goods to the CARDHOLDERS NAME AND ADDRESS for Security purpose. Delivery prices quoted are for UK mainland delivery only excluding the Scottish Highlands. This is calculated on our Website once your postcode has been entered in the Basket Page.
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Free Pick a day Delivery
- You can specify which day you would like to receive delivery
- (In Stock item only,excluding Saturdays,Sundays and Bank Holidays)Some Selected Post Code Chargeable
- We deliver to most postal areas in the UK, but geographical locations and carrier availablity can restrict our service
- Read delivery terms and conditions
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Installation service
- RGB offer an installation service on most of the products we sell. We have qualified and fully trained engineers & technical team to connect your new entertainment system or appliance. Whether a bespoke custom install is required or installing a flat screen on the wall, we do it all.
- Call us for more information about our installation service.
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