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- SONY XR50X90SU
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Discover the best of Sony LED TVs and enjoy high image quality & energy efficiency. Explore 3D, 4K & smart LED televisions and find the right TV for you.
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- SONY BRAVIA XR-50X90SU 50 inch Smart 4K Ultra HD HDR LED TV with Google TV & Assistant
- 4K Full Array LED - Whatever you are watching, you will see it up scaled close to 4K1 quality thanks to our unique Cognitive Processor XR. Our Full Array LED, expertly controlled by our unique technology, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. You will enjoy pictures enhanced with real life depth and contrast.
- Cognitive Processor XR - Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. Images are cross analyzed and cleaned, especially around the focal point, to give real life depth, extraordinary contrast and beautifully vivid colors.
- XR Triluminos Pro - Powered by our Cognitive Processor XR, XR Triluminos Pro enables X90S to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with our wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.
- XR Contrast Booster - By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.
- XR 4K Upscaling - With XR 4K Upscaling, you will enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
- 4K XR Super Resolution - XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.
- 4K/120fps - Get the edge on the competition with BRAVIA. With HDMI 2.1, you can get an up to 120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games with near instant on-screen action. You will also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode.
- Auto Low Latency Mode - With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognizes when a console is connected and powered on, and automatically switches to low latency mode. You will enjoy smoother, more responsive gameplay – vital for fast-moving, high-intensity games.
- Auto Genre Picture Mode - BRAVIA automatically switches into Game mode to minimize input lag and make the action more responsive. When watching movies on PlayStation5 consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.
- Acoustic Multi-Audio - Our Acoustic Multi-Audio technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene. The sound positioning tweeters on this BRAVIA XR Full Array LED TV match sound precisely with what is on screen for a truly immersive experience.
- 3D Surround Upscaling - With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.
- Voice Zoom 2 - Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
- Ready for 360 Spatial Sound - Tailor your Dolby Atmos experience by combining our SRS-NS7 wearable speaker with BRAVIA XR for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).
- Bluetooth connectivity - Connect Bluetooth compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favorite place - without any disturbances or interruptions.
- Light Sensor - On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimizes picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.
- Acoustic Auto Calibration - No matter where you are sitting, this TV detects your position and optimizes sound so you will enjoy the same sound quality as if you are sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimized to your room.
- Works with Alexa - Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.
- Works with Ok Google - Watch your favorite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say Ok Google to get started.
- Works with BRAVIA CAM - Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they are just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls and many more.
- Also known as XR50X90SU
| Make | SONY |
| Description | 50 Inch 4K Ultra HD HDR Google TV |
| Colour | BLACK |
| Screen Size (Inches) | 50 |
| Display Type | LED |
| Screen Resolution | 3840 x 2160 |
| HDR Format_ | HDR10,HLG,Dolby Vision |
| Sound Processing | Dolby Audio, Dolby Atmos |
| Operating System | Android TV™ |
| Energy Rating | G |
| Power Consumption | 0.5W |
| Refresh Rate | 120 Hz |
| Smart TV | Yes |
| TV Definition | 4K |
| HDMI Ports | 4 |
| USB Ports | 2 |
| Ethernet | Yes |
| Headphone Jack | No |
| Bluetooth | Yes |
| Weight With Stand (Kg) | 14.1 Kg |
| Weight Without Stand (kg) | 13.5 Kg |
| Dimensions with Stand (H x W x D) | 715 x 1119 x 286 mm |
| Dimensions without Stand (H x W x D) | 649 x 1119 x 70 mm |
Buy Now Pay November 2025
Pay an initial 10% Deposit of £89.90. A £29 settlement fee is payable at the time of final payment. With the low cost early repayment option - the interest will be waived if you pay the loan off in full within the 12 month period .Alternatively after holiday period (12 months), Pay £31.49 per month for 48 months typical 24.9% APR to settle the balance of £809.10
Finance available at checkout
(For selected online purchases over \A3220 only)
Click here for T&C and more informationInterest Bearing Credit Finance 36 Months
Pay an initial 10 % Deposit of £89.90. Pay £29.37 per month for 36 months typical 19.9% APR to settle the balance of £809.10
Finance available at checkout
(For selected online purchases over \A3220 only)
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At RGB Direct, we continually monitor our prices to keep ahead of our competitors. This takes time due to prices changing constantly and it is therefore impractical for us to always offer the best prices.
However, if you find the same product cheaper, supplied by a UK authorised dealer, brand new, boxed and in stock, we will endeavour to match or beat their price prior to purchase. This excludes any grey imports and online only retailers. Unfortunately we're unable to offer price matching for products purchased on finance or if you've used a discount code.
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Finance available at checkout
(For selected online purchases over £220 only)
Click here for T&C and more information
Finance available at checkout
(For selected online purchases over £220 only)
Click here for T&C and more informationDelivery and Installation
RGB offers a range of fast and efficient Delivery options within the UK depending on the product you're buying. We provide a friendly, reliable and personal service to almost every postcode, every day.
We will only deliver goods to the CARDHOLDERS NAME AND ADDRESS for Security purpose. Delivery prices quoted are for UK mainland delivery only excluding the Scottish Highlands. This is calculated on our Website once your postcode has been entered in the Basket Page.
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Installation service
- RGB offer an installation service on most of the products we sell. We have qualified and fully trained engineers & technical team to connect your new entertainment system or appliance. Whether a bespoke custom install is required or installing a flat screen on the wall, we do it all.
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