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- SONY 77 Inch OLED
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- SONY XR77A95LPU
+ FREE
SONY WHCH520L
Wireless Headphones - Blue
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i-Star 90093PI
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020 8924 7744
Buy Now
Pay 12 Months Later 
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Delivery £5199.00
£5999.00
Out of Stock
Incomparable colours. Phenomenally vibrant -See fresh, bright colours and pure blacks. Our Cognitive Processor XR™ maximises the expressive power of QD-OLED, filling scenes with unprecedented realism.ony have optimised the panel for increased brightness and improved efficiency. Triluminos Max for ultimate colour, free from glare -As well as being the brightest yet, this Sony 77 inch TV effortlessly delivers billions of real-world colours. Thanks to Sony’ XR Triluminos Max technology, you get to see the widest range of every shade and hue you can imagine, even during brighter scenes
Available Offers
FREE 5 year Warranty via Customer Registration
Warranty Info
1 Year Manufacturer Warranty Inc.
Extend Your Warranty
5 year Retra Smartcare Gold Plan for your product (accidental damage cover)
£346.46
£346.46
3 year Retra Smartcare Gold Plan for your product
(accidental damage cover)
£176.06
£176.06
- Incomparable colours. Phenomenally vibrant -See fresh, bright colours and pure blacks. Our Cognitive Processor XR™ maximises the expressive power of QD-OLED, filling scenes with unprecedented realism.ony have optimised the panel for increased brightness and improved efficiency.
- Triluminos Max for ultimate colour, free from glare -As well as being the brightest yet, this Sony 77 inch TV effortlessly delivers billions of real-world colours. Thanks to Sony’ XR Triluminos Max technology, you get to see the widest range of every shade and hue you can imagine, even during brighter scenes
- Less blur and smoother imagesSony XR Clear Image uses zone a -nd frame analysis to minimise noise and blur. Keeping the millions of pixels in check, Sony XR OLED Motion technology keeps the action flowing smoothly.
- Picture quality as the creator intended – IMAX Enhanced, Dolby Vision and Calman Ready -Compatible with a wide range of technologies, the BRAVIA XR77A95LPU reproduces visuals, just as the creator intended. IMAX Enhanced and Dolby Vision compatibility help deliver cinematic vision. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.
- Works with BRAVIA CAM -The optional BRAVIA CAM (extra cost option), is the innovative camera that does so much more than just video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture brightness to best suit the lighting conditions.
- Just use your voice to control your TV with help from Google -Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice.
- Chromecast built-in™ -Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV
- Never lose remotes -Simply press the button on the side of your TV. The remote will ring and flash so you can quickly locate it.
- A handy way to control your TV -As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required
- Camera covered,privacy protected -One swipe protects your privacy. Simply use the switch on top of BRAVIA CAM™ to close the camera cover. Attaching and detaching BRAVIA CAM™ is so easy.
- Clutter-free from every angle -The rear cover and cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, sides and back. Even the areas you can’t see are neat and tidy.
- Extending colour volume for our widest ever palette -Millions of individual, self-illuminating pixels. Billions of real-world colours. XR Triluminos Max™ delivers wide shades and hues, even in bright scenes.
- Designed with Eco-friendly features -BRAVIA™ combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.
- All your eco in one place -The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.
- Also known as XR77 , A95LPU
Buy Now Pay November 2025
Pay an initial 10% Deposit of £519.90. A £29 settlement fee is payable at the time of final payment. With the low cost early repayment option - the interest will be waived if you pay the loan off in full within the 12 month period .Alternatively after holiday period (12 months), Pay £182.12 per month for 48 months typical 24.9% APR to settle the balance of £4679.10
Finance available at checkout
(For selected online purchases over \A3220 only)
Click here for T&C and more informationInterest Bearing Credit Finance 36 Months
Pay an initial 10 % Deposit of £519.90. Pay £169.84 per month for 36 months typical 19.9% APR to settle the balance of £4679.10
Finance available at checkout
(For selected online purchases over \A3220 only)
Click here for T&C and more information
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At RGB Direct, we continually monitor our prices to keep ahead of our competitors. This takes time due to prices changing constantly and it is therefore impractical for us to always offer the best prices.
However, if you find the same product cheaper, supplied by a UK authorised dealer, brand new, boxed and in stock, we will endeavour to match or beat their price prior to purchase. This excludes any grey imports and online only retailers. Unfortunately we're unable to offer price matching for products purchased on finance or if you've used a discount code.
Buy now pay later
Finance available at checkout
(For selected online purchases over £220 only)
Click here for T&C and more information
Finance available at checkout
(For selected online purchases over £220 only)
Click here for T&C and more informationDelivery and Installation
RGB offers a range of fast and efficient Delivery options within the UK depending on the product you're buying. We provide a friendly, reliable and personal service to almost every postcode, every day.
We will only deliver goods to the CARDHOLDERS NAME AND ADDRESS for Security purpose. Delivery prices quoted are for UK mainland delivery only excluding the Scottish Highlands. This is calculated on our Website once your postcode has been entered in the Basket Page.
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Free Pick a day Delivery
- You can specify which day you would like to receive delivery
- (In Stock item only,excluding Saturdays,Sundays and Bank Holidays)Some Selected Post Code Chargeable
- We deliver to most postal areas in the UK, but geographical locations and carrier availablity can restrict our service
- Read delivery terms and conditions
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Installation service
- RGB offer an installation service on most of the products we sell. We have qualified and fully trained engineers & technical team to connect your new entertainment system or appliance. Whether a bespoke custom install is required or installing a flat screen on the wall, we do it all.
- Call us for more information about our installation service.
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