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020 8924 7744
Buy Now
Pay 12 Months Later £4699.00
£8999.00
In Stock
Cognitive Processor XR™ - Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™. This Processor controls the backlight of our Full Array LED in zones for ultra-realistic contrast in bright and dark areas simultaneously. Whatever you are watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action. BRAVIA XR™ - Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today games. Want more Pair with a PlayStation console for absolute immersion.
Available Offers
FREE 5 year Warranty via Customer Registration
Warranty Info
1 Year Manufacturer Warranty Inc.
Extend Your Warranty
5 year Retra Smartcare Gold Plan for your product (accidental damage cover)
£321.33
£321.33
3 year Retra Smartcare Gold Plan for your product
(accidental damage cover)
£164.39
£164.39
- Cognitive Processor XR™ - Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™. This Processor controls the backlight of our Full Array LED in zones for ultra-realistic contrast in bright and dark areas simultaneously. Whatever you are watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action.
- BRAVIA XR™ - Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today games. Want more Pair with a PlayStation console for absolute immersion.
- XR Contrast Booster - XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.
- XR Triluminos Pro™ - Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.
- XR 4K Upscaling - Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.
- XR Motion Clarity™ - By analysing motion across several frames, Cognitive Processor XR™ with XR Motion Clarity™ ensures fast-moving sports and action-packed movies stay smooth, bright and clear.
- Acoustic Multi-Audio™ - With Acoustic Multi-Audio™, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.
- XR Surround Sound - XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
- Voice Zoom 2™ - Voice Zoom 2™ detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.
- Acoustic Center Sync - With Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.
- 360 Spatial Sound Personalizer - Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.
- Auto HDR Tone Mapping - Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you will see fine details and true colours.
- Auto Genre Picture Mode - BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
- Cinematic Experience at Home - Explore today top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.
- Voice Control - Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say OK GOOGLE to get started. Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just press the Google Assistant button on your remote to get started.
- Kids Profile - With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that is all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.
- Proximity Alert - Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.
- Optimising Brightness and Power Consumption - Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.
- Seamless Edge - Designed in outstandingly slim aluminium, this premium design focuses your eyes on what is important - the picture.
- Less packaging, Less CO2 - Our new packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.
- Also known as XR98X90 , XR98X90L
| Make | SONY |
| Colour | Black |
| Screen Size (Inches) | 98 |
| Display Type | LCD |
| Screen Resolution | 3840 x 2160 |
| Image Processing | Cognitive Processor XR |
| Contrast | XR Contrast Booster 10 |
| HDR Format | HDR, HDR10, HLG, Dolby Vision |
| Sound Processing | Dolby™ Audio, Dolby™ Atmos |
| Operating System | Android TV™ |
| Power Consumption | 0.5 W |
| Refresh Rate | 120 Hz |
| Smart TV | Yes |
| TV Definition | 4K |
| HDMI Ports | 4 |
| USB Ports | 2 |
| Wi-Fi | Yes |
| Ethernet | Yes |
| Bluetooth | Yes |
| Weight With Stand (Kg) | 68.9 Kg |
| Weight Without Stand (kg) | 67.2 Kg |
| Dimensions with Stand (H x W x D) | 1305 x 2199 x 465 mm |
| Dimensions without Stand (H x W x D) | 1255 x 2199 x 85 mm |
Buy Now Pay November 2025
Pay an initial 10% Deposit of £469.90. A £29 settlement fee is payable at the time of final payment. With the low cost early repayment option - the interest will be waived if you pay the loan off in full within the 12 month period .Alternatively after holiday period (12 months), Pay £164.61 per month for 48 months typical 24.9% APR to settle the balance of £4229.10
Finance available at checkout
(For selected online purchases over \A3220 only)
Click here for T&C and more informationInterest Bearing Credit Finance 36 Months
Pay an initial 10 % Deposit of £469.90. Pay £153.50 per month for 36 months typical 19.9% APR to settle the balance of £4229.10
Finance available at checkout
(For selected online purchases over \A3220 only)
Click here for T&C and more information
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At RGB Direct, we continually monitor our prices to keep ahead of our competitors. This takes time due to prices changing constantly and it is therefore impractical for us to always offer the best prices.
However, if you find the same product cheaper, supplied by a UK authorised dealer, brand new, boxed and in stock, we will endeavour to match or beat their price prior to purchase. This excludes any grey imports and online only retailers. Unfortunately we're unable to offer price matching for products purchased on finance or if you've used a discount code.
Buy now pay later
Finance available at checkout
(For selected online purchases over £220 only)
Click here for T&C and more information
Finance available at checkout
(For selected online purchases over £220 only)
Click here for T&C and more informationDelivery and Installation
RGB offers a range of fast and efficient Delivery options within the UK depending on the product you're buying. We provide a friendly, reliable and personal service to almost every postcode, every day.
We will only deliver goods to the CARDHOLDERS NAME AND ADDRESS for Security purpose. Delivery prices quoted are for UK mainland delivery only excluding the Scottish Highlands. This is calculated on our Website once your postcode has been entered in the Basket Page.
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Free Pick a day Delivery
- You can specify which day you would like to receive delivery
- (In Stock item only,excluding Saturdays,Sundays and Bank Holidays)Some Selected Post Code Chargeable
- We deliver to most postal areas in the UK, but geographical locations and carrier availablity can restrict our service
- Read delivery terms and conditions
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Installation service
- RGB offer an installation service on most of the products we sell. We have qualified and fully trained engineers & technical team to connect your new entertainment system or appliance. Whether a bespoke custom install is required or installing a flat screen on the wall, we do it all.
- Call us for more information about our installation service.
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