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- SONY XR42A90KU
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020 8924 7744
Buy Now
Pay 12 Months Later 
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Delivery £1379.00
£1899.00
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Powered by Cognitive Processor XR, our OLED TVs take vision and sound to the next level with real-life contrast and immersive sound that matches the picture. Pixels are individually controlled on an OLED screen, with deep blacks and dazzling lights.
Available Offers
FREE 5 year Warranty via Customer Registration
Warranty Info
1 Year Manufacturer Warranty Inc.
Extend Your Warranty
5 year Retra Smartcare Gold Plan for your product (accidental damage cover)
£227.12
£227.12
3 year Retra Smartcare Gold Plan for your product
(accidental damage cover)
£118.46
£118.46
- 4K OLED – Whatever you are viewing will be upscaled to near-4K quality due to our exclusive Cognitive Processor XR. You will also appreciate the sharp contrast on our OLED screen, which is skillfully managed by our proprietary technology to offer true-to-life depth and pristine blacks in every scene.
- Cognitive Processor XR – With Cognitive Processor XR, you can take your visuals and music to the next level. For an extremely realistic experience, our revolutionary processor on Sony BRAVIA XR TVs reproduces material the way people see and perceive it. It knows how the human eye concentrates, cross-analyzing pictures to provide real-life depth, exceptional contrast, and vibrant colours.
- XR OLED Contrast Pro – XR OLED Contrast Pro improves colour and contrast in light regions, resulting in extremely lifelike images with absolute pure blacks and peak brightness. With a temperature sensor and a high luminance panel, this OLED TV makes use of our Cognitive Processor XR to determine screen temperature and accurately regulate light, allowing pixels in bright regions to be lit at the same time.
- XR Triluminos Pro – XR Triluminos Pro, powered by our Cognitive Processor XR, allows A90K to access over a billion colours and replicate each one with the minute variations seen in real life. It can discern colour from saturation, hue, and brightness and deliver realistic colours in every detail when combined with our wide colour gamut screen and human-centric algorithm.
- XR HDR Remaster – This TV can identify each object on screen, analyse its colour, and change contrast for more lifelike images thanks to XR HDR Remaster. Object-based processing, driven by BRAVIA XR, raises the bar for accuracy by allowing for adjustments to hue, saturation, brightness, motion vector, bandwidth, and more. As a result, the images look more realistic, with more dimension, lifelike textures, and natural colours.
- XR 4K Upscaling – With XR 4K Upscaling, you can experience 4K-quality entertainment regardless of the material or source. Our Cognitive Processor XR uses a massive quantity of data to automatically recreate lost textures and detail in real-world images.
- 4K XR Super Resolution – XR Super Resolution identifies individual items in a photograph and renders nearly real-world textures on the screen. Our BRAVIA XR processor analyses and processes data exactly to enable 4K pictures with four times the sharpness of Full HD, enhancing situations with real-world detail and texture.
- 4K XR Smoothing – XR Smoothing produces smooth, natural-looking 4K images as you watch, eliminating banding that can appear on other Televisions. Scenes are recreated with thousands of tones, hues, and gradations, giving them an extremely realistic appearance.
- XR OLED Motion – XR OLED Motion, powered by our Cognitive Processor XR, combats blur by identifying and cross-analyzing key visual components on consecutive frames. It generates and adds additional frames between the originals to ensure smooth and clear action, even in fast-paced scenes.
- Auto Genre Picture Mode – BRAVIA immediately enters Game mode to reduce touch lag and improve responsiveness. When viewing movies on PlayStation5 systems, it returns to Standard Mode to concentrate on image processing for more expressive sequences.
- Acoustic Surface Audio+ - Sonic Surface Audio+ emits sound straight from the screen. Two actuators vibrate, effectively transforming the complete screen into a speaker, resulting in strong acoustics that move with the image, allowing you to hear lifelike sounds with clear and natural conversation. A subwoofer in the centre enhances bass for genuinely immersive movie sound at home.
- 3D Surround Upscaling – Everything you view on BRAVIA XR is enhanced with real surround sound. XR Surround generates virtual surround sound from the sides and vertically using only the TV speakers, allowing you to enjoy 3D audio without the need for in-ceiling or up-firing speakers. Dolby Atmos is also supported by our BRAVIA XR Televisions.
- Bluetooth connectivity – Connect Bluetooth-enabled gadgets to your TV for cord-free enjoyment. Connect your Bluetooth headphones or earbuds to BRAVIA and enjoy TV programmes and music in your favourite location - without disruptions or distractions.
- Light Sensor – On traditional Televisions, the brightness remains constant regardless of the amount of light in the room, resulting in images that are either too black or too brilliant. This TV has a light sensor that adjusts image brightness based on room conditions, increasing brightness in sunny areas and decreasing it in dark ones to provide the best possible view.
- Works with BRAVIA CAM – Connect your BRAVIA XR TV to BRAVIA CAM, which is offered individually, for a more immersive watching experience. BRAVIA CAM detects your location in the room and the distance between you and the Screen, then adjusts the sound and picture parameters to your preferences. With BRAVIA CAM, you can also enjoy a variety of exciting new TV experiences such as gesture commands, video chat, and many more.
- Google TV – Browse 700,000+ movies and TV shows from your streaming services in one location, organised into themes and types based on your preferences.
- Google Assistant – Your television is more useful than ever. To discover movies, stream applications, play audio, and operate the TV, use your speech. Ask Google to locate a particular title, look by genre, or receive personalised suggestions by saying, what should I watch? You can even get responses like sports results and manage smart home devices. To get started, contact Google.
- Works with Alexa – Connect your Alexa-enabled gadgets to a Sony Screen for hands-free operation. You can use Alexa to turn on your TV, change stations, adjust the brightness, and more.
- Works with Apple AirPlay / Apple HomeKit – You can broadcast video and music to your television from your iPhone, iPad, or PC using Apple AirPlay. Watch movies and TV programmes from the Apple TV app, other applications, or even Safari. Distribute your pictures to everyone in the area.
- Dolby Vision and Dolby Atmos – At home, you can experience movie excitement. Dolby Vision dramatically brings images to life for an authentic watching experience, while Dolby Atmos fills the space with immersive surround sound.
- Also known as XR42A90KU
| Make | SONY |
| Description | 42 Inch 4K Ultra HD HDR Google TV |
| Colour | BLACK |
| Screen Size (Inches) | 42 |
| Display Type | OLED |
| Screen Resolution | 3840 x 2160 |
| HDR Format_ | Dolby Vision, HDR10 & Hybrid Log Gamma (HLG) |
| Sound Processing | Dolby Audio, Dolby Atmos and DTS Digital Surround |
| Operating System | Google TV |
| Energy Rating | G |
| Power Consumption | 0.5W |
| Refresh Rate | 100 Hz |
| Smart TV | Yes |
| TV Definition | 4K OLED |
| HDMI Ports | 4 |
| USB Ports | 2 |
| Ethernet | Yes |
| Headphone Jack | No |
| Bluetooth | Yes |
| Weight With Stand (Kg) | 16.7 Kg |
| Weight Without Stand (kg) | 13.3 Kg |
| Dimensions with Stand (H x W x D) | 551 x 933 x 225 mm |
| Dimensions without Stand (H x W x D) | 546 x 933 x 57 mm |
Buy Now Pay December 2025
Pay an initial 10% Deposit of £137.90. A £29 settlement fee is payable at the time of final payment. With the low cost early repayment option - the interest will be waived if you pay the loan off in full within the 12 month period .Alternatively after holiday period (12 months), Pay £48.31 per month for 48 months typical 24.9% APR to settle the balance of £1241.10
Finance available at checkout
(For selected online purchases over \A3220 only)
Click here for T&C and more informationInterest Bearing Credit Finance 36 Months
Pay an initial 10 % Deposit of £137.90. Pay £45.05 per month for 36 months typical 19.9% APR to settle the balance of £1241.10
Finance available at checkout
(For selected online purchases over \A3220 only)
Click here for T&C and more information
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At RGB Direct, we continually monitor our prices to keep ahead of our competitors. This takes time due to prices changing constantly and it is therefore impractical for us to always offer the best prices.
However, if you find the same product cheaper, supplied by a UK authorised dealer, brand new, boxed and in stock, we will endeavour to match or beat their price prior to purchase. This excludes any grey imports and online only retailers. Unfortunately we're unable to offer price matching for products purchased on finance or if you've used a discount code.
Buy now pay later
Finance available at checkout
(For selected online purchases over £220 only)
Click here for T&C and more information
Finance available at checkout
(For selected online purchases over £220 only)
Click here for T&C and more informationDelivery and Installation
RGB offers a range of fast and efficient Delivery options within the UK depending on the product you're buying. We provide a friendly, reliable and personal service to almost every postcode, every day.
We will only deliver goods to the CARDHOLDERS NAME AND ADDRESS for Security purpose. Delivery prices quoted are for UK mainland delivery only excluding the Scottish Highlands. This is calculated on our Website once your postcode has been entered in the Basket Page.
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Free Pick a day Delivery
- You can specify which day you would like to receive delivery
- (In Stock item only,excluding Saturdays,Sundays and Bank Holidays)Some Selected Post Code Chargeable
- We deliver to most postal areas in the UK, but geographical locations and carrier availablity can restrict our service
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Installation service
- RGB offer an installation service on most of the products we sell. We have qualified and fully trained engineers & technical team to connect your new entertainment system or appliance. Whether a bespoke custom install is required or installing a flat screen on the wall, we do it all.
- Call us for more information about our installation service.
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