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  9. SONY 48 Inch OLED
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  11. SONY XR48A90KU

£1499.00

£1799.00

RGB Direct

In Stock

Powered by Cognitive Processor XRâ„¢, our OLED TVs take vision and sound to the next level with real-life contrast and immersive sound that matches the picture. Pixels are individually controlled on an OLED screen, with deep blacks and dazzling lights.

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RGB Direct FREE 5 year Warranty via Customer Registration

Warranty Info

1 Year Manufacturer Warranty Inc.

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5 year Retra Smartcare Gold Plan for your product (accidental damage cover)

£227.12

3 year Retra Smartcare Gold Plan for your product (accidental damage cover)

£118.46

SONY XR48A90KU 48 Inch 4K OLED Ultra HD HDR Google TV

£1499.00

  • 4K OLED - Whatever you are watching, you will see it up-scaled close to 4K1 quality thanks to our unique Cognitive Processor XR. You will also enjoy striking contrast on our OLED screen that is expertly controlled by our unique technology to deliver real life depth and pure blacks in every scene.
  • Cognitive Processor XR - Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.
  • XR OLED Contrast Pro - XR OLED Contrast Pro boosts color and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilizes our Cognitive Processor XR to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.
  • XR Triluminos Pro - Powered by our Cognitive Processor XR, XR Triluminos Pro enables A90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with our wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.
  • XR 4K Up-scaling - With XR 4K Up-scaling, you will enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
  • 4K XR Super Resolution - XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.
  • XR OLED Motion - Powered by our Cognitive Processor XR, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
  • Beautiful colors from any angle - Watching TV from the sides is now as satisfying as from the center. Our self-illuminating OLED panel keeps colors consistent and true, wherever you are watching.
  • 4K/120fps - Get the edge on the competition with BRAVIA. With HDMI 2.1, you can get an up to 120fps frame-rate on compatible games, so you can take on any challenge in shooting, sports and high-performance games with near instant on-screen action. You will also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode.
  • Auto Low Latency Mode - With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognizes when a console is connected and powered on, and automatically switches to low latency mode. You will enjoy smoother, more responsive game-play – vital for fast-moving, high-intensity games.
  • Auto HDR Tone Mapping - With Auto HDR Tone Mapping the HDR settings will be optimized instantly during your PS5 consoles initial setup. Your PS5 automatically recognizes individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you will see the crucial details and colors in the brightest and darkest parts of the screen.
  • Auto Genre Picture Mode - BRAVIA automatically switches into Game mode to minimize input lag and make the action more responsive. When watching movies on PlayStation 5 consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.
  • Acoustic Surface Audio- Sound comes directly from the screen with Acoustic Surface Audio. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A center sub-woofer boosts bass for truly immersive cinematic sound at home.
  • 3D Surround Upscaling - With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.
  • Voice Zoom 2 - Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
  • Ready for 360 Spatial Sound - Tailor your Dolby Atmos experience by combining our SRS-NS7 wearable speaker with BRAVIA XR for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).
  • Bluetooth connectivity - Connect Bluetooth compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favorite place - without any disturbances or interruptions.
  • Works with BRAVIA CAM - Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they are just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.
  • Google Assistant - Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, what should I watch? Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started.
  • Works with Alexa - Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.
  • Also known as XR48A90KU
Make SONY
Description 48 Inch 4K OLED Ultra HD HDR Google TV
Colour BLACK
Screen Size (Inches) 48
Display Type OLED
Screen Resolution 3840 x 2160
HDR Format_ Dolby Vision, HDR10 & Hybrid Log Gamma (HLG)
Sound Processing Dolby Audio, Dolby Atmos and DTS Digital Surround
Operating System Google TV
Energy Rating G
Power Consumption 0.5W
Refresh Rate 120 Hz
Smart TV Yes
TV Definition 4K OLED
HDMI Ports 4
USB Ports 2
Ethernet Yes
Headphone Jack No
Bluetooth Yes
Weight With Stand (Kg) 16.8 Kg
Weight Without Stand (kg) 13.7 Kg
Dimensions with Stand (H x W x D) 629 x 1069 x 225 mm
Dimensions without Stand (H x W x D) 624 x 1069 x 59 mm

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Buy Now Pay December 2025

Pay an initial 10% Deposit of £149.90. A £29 settlement fee is payable at the time of final payment. With the low cost early repayment option - the interest will be waived if you pay the loan off in full within the 12 month period .Alternatively after holiday period (12 months), Pay £52.51 per month for 48 months typical 24.9% APR to settle the balance of £1349.10

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Interest Bearing Credit Finance 36 Months

Pay an initial 10 % Deposit of £149.90. Pay £48.97 per month for 36 months typical 19.9% APR to settle the balance of £1349.10

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