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- SONY XR77A80LU
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020 8924 7744
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Delivery £2799.00
£4499.00
Discontinued
Cognitive Processor XR™ - Combine our bright, pure black OLED screen with the powerful intelligence of our Cognitive Processor XR™ and you get pictures closer than ever to real life. BRAVIA XR™ & PlayStation - Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today games. Want more? Pair with a PlayStation console for absolute immersion.
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FREE 5 year Warranty via Customer Registration
Warranty Info
1 Year Manufacturer Warranty Inc.
- Cognitive Processor XR™ - Combine our bright, pure black OLED screen with the powerful intelligence of our Cognitive Processor XR™ and you get pictures closer than ever to real life.
- BRAVIA XR™ & PlayStation - Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today games. Want more? Pair with a PlayStation console for absolute immersion.
- XR OLED Contrast Pro - XR OLED Contrast Pro boosts colour and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR™ detects screen temperature and precisely controls light.
- XR Triluminos Pro™ - Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.
- XR 4K Upscaling - Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.
- XR OLED Motion - XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.
- Acoustic Surface Audio +™ - With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.
- XR Surround Sound - XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
- Voice Zoom 2™ - Voice Zoom 2™ detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.
- Acoustic Center Sync - With Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.
- 360 Spatial Sound - Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.
- Auto HDR Tone Mapping - Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you will see fine details and true colours.
- Auto Genre Picture Mode - BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
- Cinema Experience at Home - Explore today top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.
- Voice Control - Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say OK GOOGLE to get started. Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just press the Google Assistant button on your remote to get started.
- Kids Profile - With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that is all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.
- Proximity Alert - Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.
- Easy to wipe & clean - Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.
- Optimising Brightness & Power Consumption - Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.
- All your eco in one place - The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.
- Also known as XR77A80L , XR77A80
| Make | SONY |
| Colour | Black |
| Screen Size (Inches) | 77 |
| Display Type | OLED |
| Screen Resolution | 3840 x 2160 |
| Image Processing | Cognitive Processor XR |
| Contrast | XR OLED Contrast Pro |
| HDR Format | HDR, HDR10, HLG, Dolby Vision |
| Sound Processing | Dolby™ Audio, Dolby™ Atmos |
| Operating System | Android TV™ |
| Power Consumption | 0.5 W |
| Refresh Rate | 120 Hz |
| Smart TV | Yes |
| TV Definition | 4K |
| HDMI Ports | 4 |
| USB Ports | 2 |
| Wi-Fi | Yes |
| Ethernet | Yes |
| Bluetooth | Yes |
| Weight With Stand (Kg) | 36 Kg |
| Weight Without Stand (kg) | 34.8 Kg |
| Dimensions with Stand (H x W x D) | 1027 x 1722 x 385 mm |
| Dimensions without Stand (H x W x D) | 998 x 1722 x 54 mm |
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At RGB Direct, we continually monitor our prices to keep ahead of our competitors. This takes time due to prices changing constantly and it is therefore impractical for us to always offer the best prices.
However, if you find the same product cheaper, supplied by a UK authorised dealer, brand new, boxed and in stock, we will endeavour to match or beat their price prior to purchase. This excludes any grey imports and online only retailers. Unfortunately we're unable to offer price matching for products purchased on finance or if you've used a discount code.
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Finance available at checkout
(For selected online purchases over £220 only)
Click here for T&C and more information
Finance available at checkout
(For selected online purchases over £220 only)
Click here for T&C and more informationDelivery and Installation
RGB offers a range of fast and efficient Delivery options within the UK depending on the product you're buying. We provide a friendly, reliable and personal service to almost every postcode, every day.
We will only deliver goods to the CARDHOLDERS NAME AND ADDRESS for Security purpose. Delivery prices quoted are for UK mainland delivery only excluding the Scottish Highlands. This is calculated on our Website once your postcode has been entered in the Basket Page.
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Free Pick a day Delivery
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- (In Stock item only,excluding Saturdays,Sundays and Bank Holidays)Some Selected Post Code Chargeable
- We deliver to most postal areas in the UK, but geographical locations and carrier availablity can restrict our service
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Installation service
- RGB offer an installation service on most of the products we sell. We have qualified and fully trained engineers & technical team to connect your new entertainment system or appliance. Whether a bespoke custom install is required or installing a flat screen on the wall, we do it all.
- Call us for more information about our installation service.
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